Interactive installation based on augmented reality The experience lived through an LED screen over 4 meters; where participants were able to interact with virtual characters in real time and take pictures and videos of their experience. Hundreds of girls received gifts, flowers and balloons of all sizes and colors. The action took place on 12, 13, 19 and 20 October in the Alto Palermo Shopping, Buenos Aires, Argentina. Advertiser: Unilever Product: Impulse Integral Production: Numeral Uno / 5SEIS Production team: Corina Iannone, Ariel Serra, Pablo Saquero, Gabriel Aufgang Creative Agency: Altheim For the advertiser: Lea Abud, Agustina Garcia. http://www.youtube.com/watch?v=X82x7SqMbaU&yt:cc=on http://be.net/gallery/IMPULSE/5831447 Impulse Backstage http://youtu.be/7iCLZ_yOS0E